How did a company that started in a Denny's booth — and came within thirty days of bankruptcy — end up building the engines of the entire AI revolution and becoming the most valuable company on Earth?
This is The Rise of NVIDIA, a 20-part series tracing the whole arc: from a doomed first chip, through inventing the GPU, the CUDA bet nobody understood, the AlexNet spark, and the ChatGPT explosion that made it a multi-trillion-dollar giant. A new part publishes regularly — bookmark this page to follow along.
The full series
- Part 1: A Booth at Denny's — 1993: three engineers bet their careers on 3D graphics
- Part 2: The Chip That Almost Killed Us — 1995: the NV1's fatal flaw and the Sega gamble
- Part 3: Thirty Days from Death — 1997: betting the whole company on the RIVA 128
- Part 4: Inventing the GPU — 1999: the GeForce 256, a brand-new word, and the IPO
- Part 5: The Xbox Gamble — Powering Microsoft's first console — and the fallout
- Part 6: The Dustbuster — The GeForce FX flop and the war with ATI
- Part 7: CUDA — 2006: the bet that a graphics chip could compute anything
- Part 8: A Supercomputer in Every Lab — GPUs escape the game and enter science
- Part 9: The AlexNet Moment — 2012: two gaming cards ignite the deep-learning era
- Part 10: All In on AI — cuDNN, DGX-1, and a box hand-delivered to OpenAI
- Part 11: Dig for Gold, Sell the Shovels — The crypto mining boom, bust, and the lesson
- Part 12: Ray Tracing — 2018: RTX, tensor cores, and faking the speed of light
- Part 13: Buying the Plumbing — The Mellanox deal and the data-center pivot
- Part 14: The $40 Billion That Got Away — The Arm acquisition regulators killed
- Part 15: When Data Center Ate Gaming — The business quietly flips to the cloud
- Part 16: Hopper — The H100 — an architecture built for transformers
- Part 17: ChatGPT Changes Everything — 2023: the AI gold rush and the H100 shortage
- Part 18: One Trillion Dollars — The first chip company to cross the milestone
- Part 19: The AI Factory — Blackwell, Jensen the rock star, and selling the future
- Part 20: The Most Valuable Company on Earth — 2026: the CUDA moat and what comes next
New chapters drop regularly. Start with Part 1.
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